Tag Archives: product naming

fdaMajor Groups Calling for Biosimilar Naming Reform

With a coalition of 32 major pharmacies, health insurers, unions, and pension plans  asking the FDA not to require distinct names for biosimilar medications, changes could be coming for all pharmaceutical branding efforts. Some of the larger entities supporting the change include two large unions–AFL-CIO and AFSCME; and two of the largest pharmacy benefit managers–CVS Caremark and Express Scripts.

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Posted in Blog, Health, Perspectives

Brandsymbol Partners with Med-ERRS to Cultivate Safe Pharmaceutical Trademarks 

Charlotte, NC – July 9, 2014 – Brandsymbol, a global branding agency, has partnered with Med-ERRS, an organization that works with the healthcare industry to  prevent medication errors, in order to provide world-class pharmaceutical branding and safety testing to their clients.

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Posted in News

719px-WC-2014-BrasilBrands Battle at the FIFA World Cup

With The World Cup currently in full swing, nearly every brand is attempting to leverage the world’s largest sporting event in some form or fashion, from the hilariously misinformed, to the borderline irreverent. Continue reading

Posted in Blog, Perspectives Tagged , , , , , ,

fdaNew FDA Guidance

Last week the FDA released its highly anticipated draft guidance outlining new recommended best practices for trademark name development. The guidance is titled, “Best Practices in Developing Proprietary Names for Drugs.” Our partners, Med-ERRS plan to submit comments to the docket and have already Continue reading

Posted in News


Welcome Summer Interns

Kaitlyn Lahm is currently a senior at Appalachian State University and is expected to graduate in May with a degree in public relations as well as a minor in dance. At Appalachian, Kaitlyn serves as a Student Ambassador by giving campus tours, working with the Alumni Association, and serving the Chancellor’s Continue reading

Posted in Blog, News