Brand vs Alphanumeric Model Names
Great Brands tell a story. They appeal to consumers on an emotional level. But how? It all starts with the name.
Alphanumeric names (example AFB-193) having a technical sounding element can sometimes be too Continue reading
$100 Million Name and More Branding Challenges
Branding can be a tricky for a company of any size. When completed successfully a brand becomes a priceless asset. Done incorrectly the costs cannot be calculated. Here are three examples of well-known Brands that took a chance. Continue reading
Global Branding Network: New Member Spotlight
Sven Vasiloudis | Hamburg, Germany
“What I like about the gbn is the transnational collaboration and to experience the different naming tastes and flavors in different countries.”
US Brands, Is English Enough?
The short answer is, no English isn’t the only language to consider anymore. In today’s global economy, all Brands need to have a global focus, even if those Brands are based solely in US markets. While the majority of American homes still use English as Continue reading
brandsymbol in Hong Kong: 136th INTA Meeting
brandsymbol is proud to announce that we will be attending the 136th International Trademark Association (INTA) meeting in Hong Kong, May 10-14, 2014. Continue reading