market research Market Research targeted insight from
your ideal audience

brandsymbol offers a full range of market research services that incorporates both a qualitative and quantitative approach for multiple industry advantage. Our research specialization includes acquiring typically hard-to-target audiences and segments that includes, but are not limited to: specific entrepreneurs, boomers with various tastes and tendencies, seniors, those with unusual lifestyle practices, high-end investors and luxury car buyers, as well as physicians and other medical professionals with unique specialties.

We work closely with our clients to develop appropriate screening criteria to ensure we reach and obtain feedback from your ideal respondent. Our team uses proven methodologies that focus on the unique practices encountered by target customers. Our select partners adhere to the highest panel recruitment and management standards. Our panelists have an intrinsic motivation to be involved in survey research and are constantly refreshed. Promised timelines and budgets are never compromise or varied based on brandsymbol’s high level of research professionalism built on decades of experience.

 

tealBullet Quantitative

  • Online surveys
  • Web-based / internet research
  • In-store Behavioral Research
 tealBullet Qualitative

  • Focus Groups
  • Online Focus Groups
  • Individual in-depth interviews
  • On-site (in store/homes, etc.)
  • Observational Studies
tealBullet Projects

  • Name Validation Research
  • Logo Validation Research
  • Graphic Concept Testing
  • Brand Equity Studies
  • Habits and Practices Study
  • Packaging Design and Testing
  • Usage and Attitude Studies (U & A)
  • Kiosk Design Studies

 

experience: