According to the American Marketing Association’s definition, a retail brand identifies the goods and services of a retailer and differentiates them from competitors. Creating a brand essence strategy, along with innovative name generation, is vital to building a retailer’s brand equity and guaranteeing a long shelf life for a product.
At brandsymbol, we carefully follow and interpret the frequent changes within the retail industry. Regardless of retail platform (manufacturer, private label, sub-brand, etc.), brandsymbol assesses the equity of a brand by evaluating its global position in the marketplace. We determine how influential and powerful the message is to the target audience through our unique systems (GBN/DCP), and then develop an international connection between your brand and consumers on a universal sphere.
Partner with brandsymbol to create an innovative brand essence strategy and powerful
brand name, and deliver extraordinary results for your retail entity.