With the increased global awareness for green energy solutions, the world will eventually replace the diminishing fossil fuels we currently depend on with renewable bio-fuel.

Alan Robinson, the founder of Paradigm BioAviation, is currently executing his vision to produce and deliver Bio SPK synthetic jet fuel using renewable sources. This includes: but is not limited to algae, municipal waste and woody-mass product (like camelina and yard waste materials).

The renewable and alternative energy industry is the new generation of global energy companies. Currently, there are over three thousand companies, in the U.S. alone, developing alternative fuel strategies.

One of the most important questions Alan kept asking was, “How do we develop a brand that stands out- but still conveys what we do? How do we define ourselves?”

Solution

After engaging brandsymbol, Alan recommended attending several industry events including the ABO (Algal Biomass Organization), Green Power Conference and IATA Aviation Fuel Forum Conference to better understand the emerging industry that is shaping the future of renewable and alternative energy. After attending the events, brandsymbol began working closely with the CEO and executive staff to develop the brand strategy and new corporate brand identity that would position the company for success. During one of the Insight Strategy Workshops, the brandsymbol team discovered an opportunity to define the new company and areas of exploration. brandsymbol wanted to create a brand that would bring attention the paradigm shift taking place in the industry. The new identity, Paradigm BioAviation, was created along with a position and messaging statement that included the “crop-to-craft” tagline.

Over the past two years, Paradigm BioAviation has had tremendous success within the aviation industry, government, academia, private and public sector segments. In the not so distant future, you may be flying in a commercial jet that is fueled by Paradigm BioAviation.

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