Automotive naming is a science and strategy as much as it is an art. When determining the best approach in naming your new automobile, you have to develop a clear and powerful brand strategy. Back when the Honda Accord and Chevrolet Impala were created, the market wasn’t as crowded and both brands could appeal to a mass market that led to significant brand loyalty. When launching a new vehicle today, however, the market has to be segmented to target specific audiences. The general segmentation includes the categories of standard, hybrid, luxury and entry level vehicles. New sub-brands like “Sol” and “Volt” need the brand equity of the established parent brands (i.e. the Kia Sol and Chevy Volt) to appeal to the buyer. Using the proven automotive naming and branding strategies established at brandsymbol, your brand’s message will immediately connect with your target audience on a global level.
Drive your business by partnering with brandsymbol to create an innovative brand essence strategy and powerful brand name.